Entrepreneurship Articles
I found these articles back in June actually. But just got around to posting them…oh well.
Entrepreneurship
"Why Business Plans Don't Deliver"
By John W. Mullins, R3
Link
Planning
"Fever Chills And Losses
By Amin Mawani, R3
Link
Innovation
"In Search Of Innovation"
By John Bessant, Kathrin Moslein and Bettina von Stamm, R4
Link
Marketing
"Why a Loyal Customer Isn't Always A Profitable One"
By Tim Keiningham, Lerzan Aksoy, Alexander Buoye and Luke William, R4
Link
Product Developement
"Playing Well With Others"
By Philip Kotler, Robert C. Wolcott and Suj Chandrasekhar, R5
Link
Global Business
"Sustainable Success"
By Lutz Kaufmann, Felix Reimann, Matthias Ehrgott and Johan Rauer, R6
Link
Strategy
"Beyond Products"
By Stephen W. Brown, Anders Gustafsson and Lars Witell, R7
Link
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